[Note: this was written before the content from Near Earth Object was merged into this blog]
So here’s me, your mild-mannered, pajama’d blogger, doing my usual scouring of the World Wide Intertubes for material and news, when I come upon yet another wingnut commentary about atheists ruining America.
Wait, you say, don’t you already have a blog for this kind of thing?
For atheism and politics, yes. But this is not about that. This is about ads.
The article in question appears on Townhall.com, which competes with WorldNetDaily as the most evil website on the planet. Scanning the piece, I could not help but notice the ads on the page, and it made me think about the target audience and the motives for the companies paying for pixelated real estate.
So let’s review the ads on this one page, shall we?
First, an ad for a postage machine.
No shocks there, Townhall is for conservatives, conservatives like to send mail, ergo, postage machine. Fine.
Just after the first paragraph, no surprise, we have a little cross-promotion with Ann Coulter:
Coulter has apparently written another book. I haven’t read it, but I have an unsubstantiated theory that she just randomizes the words from the previous books, and churns them out as new ones every year or so. I have no basis at all for this theory, but I will, Comfort-like, stick to it no matter the evidence.
Okay, a little further down we come to a very common ad on these ultraconservative sites; the Cute White Chick Wearing a Ronald Reagan T-Shirt ad.
Usually, this is an expressly hot chick staring naughtily at the camera, but this time, since we’re jamming on the hope meme, I think they wanted to go more whitebread. That’s fine.
Scrolling along, an ad just for Townhall itself, and wait, what’s that say?
Fred Thompson exclusive commentary??? Pardon me while I subscribe. I have been having trouble getting to sleep lately, and this could be just the ticket.
Okay, just below that we get the standard Google ads. The links here are some of the same that come up on my other blog, so we shouldn’t look to hard at that.
But ease that browser down just a bit more, and what is the big, dominant ad on the page?
That’s right, soap.
Not just soap, though, soap being enjoyed by a minority. And even better than that, it’s Dove soap–a dove as opposed to, say, a hawk. It’s peacenik soap for black people! On Townhall.com!
Now that I’ve exposed this, I’m sure that the neanderthals there will lose their very small minds and pull the ad. But what was Dove thinking? I’m going to guess they weren’t out to antagonize the conservatives, so they must have thought that this was the place to sell their product. Those dirty, dirty, theocratic, self-loathing pinheads must feel that they are soiled to their very souls when they write their mind-numbing ignorance and divisive screeds. The same for those who delight in the reading of their claptrap. Surely, they must feel the need to cleanse.
Or perhaps it’s there for me. Knowing I had visited more or less accidentally, they knew I’d feel the need for a hot shower (and perhaps many, many drinks). If that’s true, then they are marketing geniuses.